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Console Connect

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  • Go to market strategy
  • Customer experience
  • Employer branding
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  • Brand identity & positioning
  • Product marketing
  • Lead generation

Transforming the identity of a global tech business

Partnership overview

One of the world’s leading networks, Console Connect is a platform for the Software Defined Interconnection of applications and infrastructures. With high-performance connections among a global ecosystem of enterprises, networks, clouds, SaaS providers, IoT providers and applications provider including AWS, Google Cloud, Microsoft Azure, and more.

During a five year partnership, Somersault has driven the development of a new brand positioning, identity and brand guidelines. Alongside a series of high profile video and animation content, we also manage day to day design requirements across this global technology business.

Visual of brand guidelines document laid out showing different treatments.

BRAND IDENTITY & POSITIONING

When a business is as disruptive to an industry as Console Connect has been, it needs a brand and visual identity to match its boldness and ambition.

Our brief; transition us from telco to tech company. Make our team proud, our competitors envious and our future partners curious to know more.

Turbo-charged

Our brand repositioning has turbo-charged Console Connect from a relatively unknown product into a market leading technology brand.

Built around a territory of ‘Effortless Connections’, a bold new identity has touched every part of the brand. The journey continues to evolve but we know we’re getting something right when industry peers tell the Client team ‘they’re nailing it’.

Kind Words

Somersault have worked as a true partner to develop the Console Connect brand and bring it to life, re-positioning us from a Telco to Technology business. The Somersault team continue to impress with their ability to innovate, create and transform, always pushing the boundaries of what is possible. They truly embrace our values of innovation, agility, responsiveness and making the complex simple

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