We’ve been working with Sport England over the past few months to produce the lead animation film for their ‘Five Billion Stories’ campaign.‘Five Billion Stories’ celebrates the ¬£5 billion spending milestone on sporting projects since 1994. Somersault worked with Sport England to create an engaging animation that captures some of the successful stories and projects over this twenty-year period. The film is the central piece of content in a much wider campaign, which will run for the remainder of 2015. We have also developed other assets, including infographics inspired by the film creative, which Sport England will use across print, online and social media. We’ll be producing a number of follow up animations to be released throughout the summer and Sport England will be encouraging clubs and organisations to submit their own films to show how funding has helped. This project is the fifth time Somersault have partnered with Sport England, previously producing films for World Mental Health Day, Primary PE Funding, Inspired Facilities and Instructability programmes.
Paul Cottam, Head of Editorial, Sport England commented:
“This summer marks a huge milestone for Sport England, having invested more than ¬£5 billion in grassroots sport over the last twenty years. There are some amazing stories to tell and Somersault understood what we were trying to achieve immediately. They delivered a fast moving, engaging story of our investment in community sports within a challenging timeframe. We‚Äôre very proud of the launch film and I would not hesitate to recommend Somersault for anyone looking to bring their brand to life through film or animation.”
