In the midst of lockdown #2, a story of how Cambridge based Bubble Software decided to explore a new corporate video to drive and convert website visitors during lockdown #1, when choices were somewhat limited by the restrictions imposed.
Faced with the challenge of how to showcase the benefits of the Bubble Software product and unlock a key new source of customers, Head of Marketing Mark Illman reached out to Sawston-based B2B Technology and Communications Agency, Somersault seeking a content creation solution.
Within a week of picking up the phone, Somersault were appointed and their Covid-Secure safe shoot studio facility was developed to hold two sets. A before and after Bubble scenario, using two actors in a 12 hour filming day. With social distancing restrictions in place, Bubble stakeholders were able to view, feedback and approve remotely via a live stream. The film was edited and delivered during lockdown, on time, and on budget, capturing all still and moving image content required for the campaign.
Since launch the videos have had a critical impact during the lockdown period, a time when many businesses have struggled. The videos have increased channel views and watch time in the UK, Europe and USA. They are also driving new engagement for Bubble Software’s Business Development team from both existing customers and new prospects.
Laura Erickson, Director of Customer Development for Bubble Software said “Outstanding! The shoot went exactly to plan and fantastically smoothly, especially when you consider the challenge of social distancing. We are genuinely delighted with how this has turned out. Reaching a global audience of customers and prospects needs agile, creative and cost-effective solutions. The Somersault team and safe shoot studio innovation made something that seemed impossible, a reality. We’ll definitely be coming back for more.”
Somersault CEO and Founder Colin Miles said it’s a credit to all involved that despite the lack of face-to-face contact that we’d usually have with partner clients, we’ve had a great rapport with Laura, Mark and the Bubble Software team. We’ve adapted our space and our working protocols and processes to conform with Covid-secure guidelines, meaning that filming and production can continue, even during this pandemic period. We’re really seeing businesses turn to video and animation solutions to stand out from the crowd during this period when we’re all spending more time in front of screens than perhaps ever before. Anything we can do to support neighbouring businesses is always a pleasure.
To find out more about Somersault’s services and how they can help your business visit somersault.agency
About Bubble Software:
Bubble is an enterprise software provider and consultancy specialized in Project and Portfolio Management (PPM). Founded in 1999, the company serves clients globally via offices in London, Cambridge, and Vancouver. Project and Portfolio Management experts in every sense, they help organizations to select the right projects, execute them reliably, and improve productivity. Starting out as a Management Consultancy, the company has since grown to become a best-in-class PPM software solution provider. Its cloud-based solutions help customers improve the planning, governance, and delivery of Innovation, New Product Development, Engineering, IT, and other initiatives.
