Somersault has been shortlisted for the 2015 CMA International Content Marketing Awards.
The nomination is in the ‘Best Video’ category for the Outperformance campaign delivered for leading B2B brand Investors in People (IIP).
The ICMAs are recognised as the world’s most competitive awards competition for content marketing agencies with more than 400 award entries from 21 countries.
Somersault’s nominated video campaign featured cycling legend Sir Dave Brailsford promoting the key principles of IIP’s updated framework and was activated across a number of key online platforms including LinkedIn, YouTube and email.
The campaign delivered exceptional results, with IIP selling out events nationwide and the videos achieving more than 400,000 views in less than 3 weeks.
Commenting on the shortlisting, Somersault’s CEO Colin Miles, said:
We are very proud of the work we produced for Investors in People, and even more proud of the results it achieved for them. This award shortlisting is great recognition for the talented team that delivered the project.
Investors in People‚ Alyssa Stringer said of the campaign:
The Outperformance campaign has been our biggest integrated campaign to date. Video has had a significant impact at all stages, from discovery of our brand to providing thought provoking content and driving sign ups to our series of national events.
