Team Somersault recently helped Domino UK Ltd to produce a case study video about their successful work with Infusion GB, one of the UK’s leading tea packaging manufacturers. Infusion GB currently produces in excess of 300 million bags per year and when they were asked to print best-before dates on each individual sachet, they approached Domino for help. The printing application was a complex challenge for the various printer suppliers tasked with the project. That was until Domino came up with a printing solution which took into account limited machine space and the need for a quick drying ink. Team Somersault took on full management of the shoot at Infusion GB‚Äôs Gloucester factory, interviewing the Technical Director and setting up key shots of the printers in action. In post-production, we made sure the story was structured to clearly illustrate how Domino helped to find a solution for their client.
Chris Thorpe, Marketing Manager UK for Domino, commented:
The Somersault team took ownership of liaising with our client in the build up to the shoot, and project managing all the key visuals and interviews required on the day. Most importantly, the final story conveys the full Domino experience ‚ listening to our customer’s requirements, our technical and product team’s expertise, and tailoring our solutions to the requirements of UK manufacturers‚ in this case the infused tea packer, Infusion GB. That is the brand experience we want all customers to have from the moment they engage with Domino, and we thank Somersault for their role in communicating this.
