What happens when you bring the latest consumer tech from Sharp into our creative studio? You get high-quality content that makes every product look its best from every angle.
We teamed up with Sharp for a two-and-a-half-day studio session, filming 10 of their products across three categories—TVs, soundbars, and e-bikes.
The goal? Create high-impact video content that showcases Sharp’s product innovation and design ready for their website and social media channels.
Pre-Production: Setting the Vision
Before the cameras even rolled, we used generative AI to create style frames and storyboards. This wasn’t just about cool visuals—it was about locking in a creative direction so every shot had a purpose. By aligning early, we streamlined the entire process, ensuring consistency and clarity ready for production.
Adopting generative AI to nail down our creative approach helped us to maximise efficiency in the studio with our shot listing, set builds and lighting plans. This enabled us to capture moving images and photography of a wide variety of products at a pace while maintaining the quality associated with a household brand like Sharp.
Phil Berridge – Head of Production
The Shoot: Bringing the Tech to Life
With a solid plan in place, our team focused on capturing each product’s unique features. Whether it was the deep bass of a soundbar, the crisp display of a TV, or the sleek design of the e-bike, we made sure every shot highlighted what makes Sharp’s products stand out.
Post-Production: The Finishing Touches
Thanks to our meticulous planning, editing was smooth and efficient. We composited video into screens, created custom animations for sound waves, and added motion graphics to highlight key selling points.
The result? Polished, engaging product content that’s ready to engage customers across their channels.
From studio to screen, this project was all about making Sharp’s products shine—and we think we nailed it. Full case study and final videos coming soon…
