We’ve continued our work with Archery GB by producing a series of resources to help promote ‘Arrows’ Archery- a version of archery aimed at increasing grass roots participation in schools. We shot on location at a primary school in Shropshire, working with a group of pupils and an instructor. From the footage we captured we produced two instructional videos explaining what Arrows Archery is all about. We added in graphics in post including an appearance by Archee and Aimee- two characters created by Archery GB to promote Arrows. We also put together a short promo which Archery GB will use on their website and social media. Richard Wellings, Marketing Manager for Somersault commented: “We are delighted to continue our work with Archery GB in the wake of the Olympics and we are sure that these videos will help to raise awareness of Arrows Archery and increase participation in schools. We look forward to working with Archery GB on more projects!” You can take a look at the videos by visiting the Archery GB website and you can have a watch of the promo we created by clicking here.
